As consumers, we are regularly exposed to stimuli in the world around us designed to…
Cathy Brown14 October 2022
As part of our company ethos, we believe that inclusion and diversity in the workplace…
Cathy Brown15 September 2022
From traffic light nutrition labelling to pricing per 100g, litre, kilo – an everyday 2022…
Cathy Brown30 August 2022
For decades, brands have focused on developing and designing their products to meet broad consumer…
Cathy Brown25 July 2022
As we reported earlier this month, consumers are changing their shopping behaviours towards their choice…
Cathy Brown15 June 2022
Purse strings are being tightened significantly due to economic pressures affecting household spending across the…
Cathy Brown8 June 2022
Launchpad Research marked its 20th birthday in May this year. After all the celebrations, team…
Cathy Brown30 May 2022
Humans don’t behave in a simple, logical manner – they don’t act as they should.…
Cathy Brown10 May 2022
For any product, the packaging is the first point of contact with the customer. This…
Brigitte Barrett20 April 2022
