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Market Segmentation Research

Grow your Customer Head Count​

Customer segmentation is best developed when the whole organisation buys into it. This will deliver the best return on investment for the business.

Our goal is to ensure that segmentation research becomes embedded in your organization.

  • socio demographic
  • psychographic
  • behavioural-based
  • needs-based segmentation
  • personas & pen portraits
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Clear customer segments are developed with advanced statistical analysis to inform product strategies. packaging strategies. marketing & comms strategies. pricing strategies.

Project ownership, flexibility of the team, problem solving/solution 'makers', good relationship/great reliable team members to work with.

Marketing ManagerHealth & Beauty Manufacturer

The team are just wonderful to work with, so organised and really will do anything to help. I know I can email and get a response within hours, never mind days, and they are super friendly and helpful. I look forward to working with them every time!

Insights DirectorFMCG Manufacturer