Head for the Right Pricepoint
Launchpad Research help businesses implement informed, data-driven pricing strategies.
An effective way to identify price tolerances among target audiences is the Van Westerndorp Price Sensitivity Meter method. Results can determine the optimum price point and acceptable range, and be analysed in total or subgroups to help you understand pricing opportunities, amongst different markets & demographic groups.
Discrete choice and related forms of conjoint analysis are also approaches
we perform to understand what drives purchase and price elasticity
across a variety of product scenarios.
