Pricing Research


Pricing Research​

Head for the Right Pricepoint​

Launchpad Research help businesses implement informed, data-driven pricing strategies.

An effective way to identify price tolerances among target audiences is the Van Westerndorp Price Sensitivity Meter method.  Results can determine the optimum price point and acceptable range, and be analysed in total or subgroups to help you understand pricing opportunities, amongst different markets & demographic groups.

Discrete choice and related forms of conjoint analysis are also approaches
we perform to understand what drives purchase and 
price elasticity
across a variety of product scenarios.

Case Study Coming Soon

Van Westendorp Price Sensitivity Meter

Discreet Choice

Conjoint Analysis

Good communication, excellent execution

Insights & Propositions ManagerEducation Sector

Professional, passionate people to work with - results are presented in a clear way. As of the very first contact we had, the communication has been very open, clear and positive.

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