Blog The Internet of Things As modern-day society becomes more connected, so do our devices. It is very commonplace nowadays…Cathy BrownNovember 24, 2022
Blog The growing significance of on-demand grocery delivery to retailers Go out to the supermarket? Order from home? A mix of both? Consumers are opting…Cathy BrownNovember 10, 2022
Blog Cost of Christmas Crisis Brands will soon be battling it out for the Christmas top spot. Over the past…Cathy BrownNovember 3, 2022
Blog Baby Boomers and the Silent Generations As I sit on the train on my commute into London, I overhear an elderly…Cathy BrownOctober 26, 2022
Blog Helping your brand remain relevant through brand tracking As consumers, we are regularly exposed to stimuli in the world around us designed to…Cathy BrownOctober 14, 2022
Blog The Power of Product Scent/Fragrance Scent has the exceptional ability to trigger our memories and emotions. A certain scent or…Cathy BrownSeptember 28, 2022
Blog Launchpad Research is Proud to Announce Our Addition to the UK Market Research Society’s Inclusion Pledge. As part of our company ethos, we believe that inclusion and diversity in the workplace…Cathy BrownSeptember 15, 2022
Blog Food Eco-Labelling: The Next Challenge From traffic light nutrition labelling to pricing per 100g, litre, kilo – an everyday 2022…Cathy BrownAugust 30, 2022
Blog The importance of Inclusive/Accessible design For decades, brands have focused on developing and designing their products to meet broad consumer…Cathy BrownJuly 25, 2022
Blog Is your marketing plan prepared for changes to HFSS restrictions? As we reported earlier this month, consumers are changing their shopping behaviours towards their choice…Cathy BrownJune 15, 2022