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Concept Development & Evaluation

A Strong Concept Drives Success

The goal of concept testing & evaluation is to
identify ideas you should pursue and
those you should drop.

It’s a smart way to validate ideas before
investing time and resources.

Guiding Your Choice

As ideas evolve, we provide a full range of
concept development, evaluation & testing
solutions to explore viability.

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Method Approach

Qual, quant, ad-hoc or interactive


User & client workshops to scope ideas

Online or Face to Face

Surveys or deep dives

Pop Up Communities

Short online communities for exploration

Varied & Flexible Methods

It doesn’t matter how far along your project is,
the Launchpad team will work with you to find the
best approach to ensure your proposition is
viable & fits your customer’s needs.

View Case Study

Design Choice

Monadic, sequential monadic, comparative, or comparative monadic

Level of Survey Components

Standard, detailed evaluation, use evaluation, value analysis, or segmentation analysis


Flow & rotations to avoid bias & vlogs to bring insights to life

3 Ways to Contact Us

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