Accompanied Shopping Trips

Head to the Shops

Experts in shopper research we have worked with retailers & global brands to understanding how & why consumers select or deselect products both online & in-store.

Tailored to the project stage & research purpose, we use years of knowledge to advise, design & deliver research studies for both online & instore challenges.

Go Beyond Claimed Behaviour with Eye Tracking Technology

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Category & Brand Challenges

With years of shopper research knowledge we help categories grow and brands succeed, online & instore.

Understanding Key Challenges

  • Category growth
  • Range rationalisation
  • Category or brand decline 
  • Category layout
  • Reactions to store initiatives

UX Testing

  • Navigation; system 1 & system 2 thinking
  • End-to-end online customer journey
  • Optimisation of e-coms category principles
  • Online delivery processes; to home, click & collect & in-store
  • Cross category online initiatives