With extensive experience planning and delivering projects that utilise eye tracking technology, we deliver evidence-driven results that go beyond claimed behaviour insight.
Eye tracking can be integrated into many research projects to explore, measure & optimise attention and dwell times of creative executions, product packaging, shelf layout, POS visibility, path to purchase & online behaviour.
With hundreds of online & instore eye tracking projects conducted at various stages of development for a variety of brands & retailers, we know our experience counts.
Eye tracking studies are designed & analysed through a system 1 and 2 lens to further behavioural understanding. Application of timed responses, findability and distractor tasks are just a few elements applied to research design to gain a deeper knowledge of behavioural drivers.
Utilises webcams to measure eye movement & capture data metrics on a quantitative scale.
Provides robust statistical evidence to support shopper, packaging, advertising & comms initiatives
Eye wear that enables eye tracking on a qualitative scale in the real world.
Provides footage to qualify behavioural insights at a shelf, a store and beyond.
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