Central Location Tests

Experienced Heads

We have extensive experience in setting up a variety of testing methods in central venues throughout the UK and overseas.

LaunchField is our in-house fieldforce.  We have over 500 supervisors and interviewers trained to MRS & ICQS standards who conduct research in central locations or dedicated facilities throughout the United Kingdom. 


Monadic Tests


Paired Comparisons


Sequential Monadic Tests


Proto Monadic Tests

Head to the Venue​

A selection of venues for specific product testing protocols

Taste Tests

Decide between a particular recipe/flavouring of a new product, or rank the taste of your product against competitors

Fragrance Tests

From fine fragrances to shampoo, hair conditioner, shower gel, deodorants and household products, sniff tests are conducted under controlled conditions

Shelf Tests

Test purchase intent of new packaging, SKUS and brands in-context alongside competition

Heading Overseas?​

In addition to the UK, many  research projects we deliver are conducted in international markets.

A single point of contact for global studies keeps things simple. We manage all aspects of the project to ensure quality & consistency.

Very responsive. Adapted to the needs as they came up. Talked to me regularly. Good pricing.

R&D ScientistFirmenich

Very experienced senior team; fast response on requests, very good in managing difficult situations (Covid)

R&D DirectorHealth & Beauty Manufacturer

Very fluid communication, you were flexible despite our continuously changing parameters. I received good support in the management of this project.

NPD LeadFood Manufacturer