Shelf tests are a valuable stage of product testing for understanding consumer behaviour and preferences.…
Brigitte BarrettJanuary 25, 2023
Most of us are aware, traditional online surveys are a quick and easy way to…
Brigitte BarrettApril 13, 2022
There is always risk inherent in releasing any new product or service. However, there are…
Brigitte BarrettApril 4, 2022
A robust and intelligent pricing strategy is a firm foundation for customer loyalty, and if…
Brigitte BarrettMarch 21, 2022
Market segmentation holds the key to generating insights that are more accurate and effective, faster…
Brigitte BarrettMarch 14, 2022
The UK is the largest research market in Europe and, as a recent report reveals,…
Brigitte BarrettMarch 7, 2022
Given the significant shifts that we have seen in consumer dynamics over the past couple…
Brigitte BarrettMarch 1, 2022
