Virtual Reality​

Head into the Virtual World​

VR enables consumers to be exposed to initiatives in an immersive environment, enabling product interaction and assessment in context. It offers the ideal solution for companies with extensive category ranges who want to run regular shopper research in a controlled environment.

One Stop Shop​

Launchpad provides a one stop shop to guide you through your VR research project. We collaborate with external VR experts to ensure your environment is fit for consumer immersion projects.

Key Benchmark Categories

  • A/B Packaging Tests 
  • Category Layout 
  • Range Rationalisation 
  • Findability 
  • POS Interaction
  • Visibility, Engagement & Purchase Behaviour