Your packaging needs to perform in two key environments.
At shelf & at home.
To be effective at shelf, packaging must communicate effectively, grab attention, stand out against competition,
and appeal to your audience.
At home it needs to perform effectively when handling;
opening, dispensing, closing, during usage & storage, and
for some categories ensure safety.
We provide a toolkit approach to packaging research at varying stages, in-context & in the home
Testing packaging performance in the real world
Optional eye tracking to test pack performance in context alongside competitor products
Text highlighter functionality and optional eye tracking to test design elements
Combining survey & eye tracking software will generate implicit metrics; visual saliency, prominence, findability & engagement unlock greater insights for brand packaging.
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