Brand Research & Tracking

A Strong Brand Equates to Better Performance

If you want to remain top of mind in your marketplace and improve performance, you need to constantly monitor your brand. Brands that don’t remain relevant, innovate or add value are at risk of decline.

Metrics that Measure
Future Health & Threats

We ensure brand trackers remain a relevant, valuable business asset in an ever-evolving marketplace; they are designed to deliver a better ROI than traditional brand tracker models. We measure factors that can help you assess your future relevance and react to change with informed decisions on the health of your brand.

New or Improved Tracker?

By analysing your existing brand tracker, we discuss areas for improvement and optimisation. Alternatively, we can design a new brand tracker to address the goals & future needs of your business.  Tracking frequency can vary from annually to monthly to provide an index over time.

Brand Tracking Benefits

Audience Reach

We target specific audiences via LaunchPanel our online consumer panel, external panel partners or your database.
LaunchPanel is part of a Global Network Partnership.

19
million respondents
1500
panels
65
countries

Ways to Get in Touch

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+44 (0) 191 2504550

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Communication with Launchpad is always excellent, any queries are answered, and the process of brand tracking was explained clearly from the onset.

Head of MarketingYorkshire Cancer Research
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Launchpad have been a key research partner for Tangle Teezer, and with their expertise they continue to help us drive the brand and product strategy. The team are incredibly knowledgeable, supportive and passionate about what they do and the clients they work with.

Sophie Bryant, Head of MarketingTangle Teezer
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The team was very proactive but also reactive and supportive on this last minute project that was not necessarily well structured from our side!

Sensory Product DevelopmentGlobal Fragrance Manufacturer
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Launchpad has become a key insight partner to the university and have consistently delivered high quality work across a number of different projects. The team are approachable, knowledgeable, and professional, always delivering actionable insights through clear and engaging reports and presentations.

Simon Moll, Insights & Proposition ManagerNorthumbria University
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When you work with Launchpad, you know they will take time to properly understand the brief, challenging where appropriate, the fieldwork is conduced to the highest standard, generating quality actionable insights

Scott Graham, Insights ManagerGreggs
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The Launchpad team are always a joy to work with. I brief -- they get it -- no hand holding needed, and then great execution. They make my life easier.

Director Analytics & InsightFMCG
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The service was great, all the information we briefed was answered, and the customer support/responsiveness is top class

Tim Marriott, Head of Data & InsightGlobal Brands
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Perfect support in preparation, high flexibility, availability, price and value, quality of recruitment and materials, timely deliverables, EXCELLENT execution, neutral assessment, and enjoyable connects. Could not have been better.

Global Analytics & InsightsChild & Baby