A Strong Brand Equates to Better Performance
If you want to remain top of mind in your marketplace and improve performance, you need to constantly monitor your brand. Brands that don’t remain relevant, innovate or add value are at risk of decline.
If you want to remain top of mind in your marketplace and improve performance, you need to constantly monitor your brand. Brands that don’t remain relevant, innovate or add value are at risk of decline.
We ensure brand trackers remain a relevant, valuable business asset in an ever-evolving marketplace; they are designed to deliver a better ROI than traditional brand tracker models. We measure factors that can help you assess your future relevance and react to change with informed decisions on the health of your brand.
By analysing your existing brand tracker, we discuss areas for improvement and optimisation. Alternatively, we can design a new brand tracker to address the goals & future needs of your business. Tracking frequency can vary from annually to monthly to provide an index over time.
We target specific audiences via LaunchPanel our online consumer panel, external panel partners or your database.
LaunchPanel is part of a Global Network Partnership.