From traffic light nutrition labelling to pricing per 100g, litre, kilo – an everyday 2022…
Cathy Brown30 August 2022
As we reported earlier this month, consumers are changing their shopping behaviours towards their choice…
Cathy Brown15 June 2022
Purse strings are being tightened significantly due to economic pressures affecting household spending across the…
Cathy Brown8 June 2022
Humans don’t behave in a simple, logical manner – they don’t act as they should.…
Cathy Brown10 May 2022
For any product, the packaging is the first point of contact with the customer. This…
Brigitte Barrett20 April 2022
Most of us are aware, traditional online surveys are a quick and easy way to…
Brigitte Barrett13 April 2022
There is always risk inherent in releasing any new product or service. However, there are…
Brigitte Barrett4 April 2022
A robust and intelligent pricing strategy is a firm foundation for customer loyalty, and if…
Brigitte Barrett21 March 2022
Market segmentation holds the key to generating insights that are more accurate and effective, faster…
Brigitte Barrett14 March 2022
