Blog Understand eye tracking research and its’ unique consumer insights We have been studying where humans look for centuries but the technology we have today…IconicDigital1 February 2022
Blog Shopper insight: Shopping through the generations Each of the four generational demographics that we work with today - Baby Boomers, Gen…IconicDigital20 January 2022
Blog How will the Metaverse change customer research Facebook’s rebrand to Meta launched an entire debate around the Metaverse and what impact this…IconicDigital13 January 2022
Blog Brand research into consumer behaviour and sustainability More than half of greenhouse gasses are the result of household consumption and this is…IconicDigital6 January 2022
Industry ReportsNews UK shopper & consumer behaviour report: COVID 1 Year On It's been 12 months since the first UK lockdown so we asked our LaunchPilot Panel…IconicDigital13 October 2021
News Shopper shelf tests are back! With the easing of lockdown in the UK, launchpad research is thrilled to see the…IconicDigital12 October 2021
Industry Reports Free sustainability consumer impact report How it affects the health & beauty shopper? Is sustainability top of mind for health…IconicDigital27 September 2021
Industry Reports Ranked #51 in recent JP Morgan Top 200 Female Powered Businesses Report J.P Morgan commissioned a report to identify and celebrate the United Kingdom’s high-growth, female-powered businesses…IconicDigital3 June 2021
BlogNews UK CLTs are back (with a few new steps to accommodate this changing world) With the easing of lockdown in the UK, Launchpad Research are thrilled to be able…IconicDigital25 May 2021
News Employee Survey Key Principles The simple fact that an organisation has a programme for conducting ongoing employee surveys can…IconicDigital14 January 2021