It’s often the case that large organisations pigeon hole suppliers into one area of expertise. Launchpad is no exception.
As an agency that has worked with global companies for over 18 years, we sometimes hear ‘Oh I didn’t know you did that!’.
Now, don’t get me wrong, we accept our portion of blame – we should be more proactive at informing clients of the new services, methodologies, consumer engagement tools we have available – but the reality is clients often don’t have the time or inclination to spare 1/4 hour to listen & learn about what else we can offer; if it’s not relevant to the here & now or the project they are currently engrossed in, we rarely get a reply to such requests.
But what they miss out on is the wealth of experience & knowledge Launchpad Research has from working with numerous other clients across a variety of categories.
So next time you get a request from a supplier – take a moment, they often have something valuable to share.
