know how.

SHARING OUR KNOWLEDGE

EVALUATE THE IMPACT OF A NEW SHOPPING UX ON PURCHASE BEHAVIOUR

Updated: Apr 3



THE CHALLENGE

A leader in online retailing wanted to test a new shopping UX to understand the impact on brand perception, competitor differentiation, conversation & upsell behaviour.


THE SOLUTION

​Task driven moderated usability test with eye tracking, including a post shop satisfaction survey.

Respondents were instructed to conduct an online shop to assess purchase behaviour. Eye tracking technology was used to provide insights into unconscious behaviour. A qualitative depth interview was conducted after the task to explore experience to determine motivations & barriers and usability issues.

THE OUTCOME

​An end to end assessment of the UX journey. Visualisation in the form of heatmaps, gaze plots, fixation data and video footage of shopping experience were provided in the final analysis to support the key findings and recommendations.



#UX #EyeTracking #heatmaps #gazeplots #shopper #behaviour



21 views
STAY IN TOUCH

Come and pick our brains.  We love talking research and designing unique solutions for your  project.

Terms of Use | Privacy Policy | Participant Terms | Site Map 

© Launchpad Research Ltd. All rights reserved
Office Use

If you want to receive regular research communication please subscribe below: