Updated: Jan 13
Our client wanted to test the acceptability of a new fragrance against existing products within the laundry category.
A representative sample of laundry users were recruited to participate in a monadic fragrance test. Respondents were asked to evaluate the fragrance of their laundry at varies stages of the process; when opening the pack of products used in the process, in the machine, on wet clothes, during the drying process, after the drying process, when ironing, when taken out of the cupboard. They were required to keep an online diary to capture reactions and aid recall during a subsequent in-home interview by an MRS interviewer at the end of the testing period.
Full data supplied to the client, showing responses per fragrance at each stage of the laundry process. The data was used to improve fragrance formulas in the laundry category.