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12 MONTH INTERNATIONAL PRODUCT TESTING PROGRAM FOR A GLOBAL ONLINE RETAILER

Updated: Mar 26



THE CHALLENGE To design & deliver a product testing programme that spanned 20 categories and several hundred SKUs across 3 key international markets.

THE SOLUTION A standardised survey approach was developed to ensure benchmark capabilities with key milestones to ensure the project timescale was achieved.

Depending on the product type, either in-home or central location tests were conducted.


THE OUTCOME

Client launched multiple own-label products across various categories, all competing with branded and other own-label products, confident their new products matched their required attainment scores. #international #product #testing #FMCG #benchmark #CLT #IHV #inhome

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