12 MONTH INTERNATIONAL PRODUCT TESTING PROGRAM FOR A GLOBAL ONLINE RETAILER
Updated: Mar 26
THE CHALLENGE To design & deliver a product testing programme that spanned 20 categories and several hundred SKUs across 3 key international markets.
THE SOLUTION A standardised survey approach was developed to ensure benchmark capabilities with key milestones to ensure the project timescale was achieved.
Depending on the product type, either in-home or central location tests were conducted.
Client launched multiple own-label products across various categories, all competing with branded and other own-label products, confident their new products matched their required attainment scores. #international #product #testing #FMCG #benchmark #CLT #IHV #inhome