LaunchPilot

Our product testing Know How

ONLINE PRODUCT TESTING COMMUNITY

Whether you have a new product, line extension, formula, pack design or need to validate advertising claims for the ASA, our product testing Pilots are ready to test your product in their home, and complete feedback surveys in rapid time.

Pilots have voluntarily signed up to participate in product tests.  Our sophisticated sampling software optimises completion rates, which drives lower sample and postage costs for you.

PRODUCT RESEARCH CHALLENGES

LaunchPilot provides the ideal service for:

  • Monadic studies

  • Comparison studies; benchmark against competition

  • Measuring subjective consumer appeal

  • Measuring product efficacy

  • Identifying your target market

  • Devising and substantiating product claims

  • Identifying product or brand position within the marketplace

  • Collating evidence based data to satisfy the Advertising Standards Authority

  • Gaining consumer opinions on a specific product or service

  • Generating evidence based data to support marketing activity

  • Consumer research to support funding applications

PILOT PROFILES

Pilots have been profiled on specific topic areas, enabling quicker screening & targeting to invite the correct user onto your product trial.

In addition to demographics we capture profile data on the following categories:

  • Haircare, Healthcare, Skincare & Beauty

  • Household & Homecare

  • Food & Drink

  • Technology

  • Oralcare

  • Petcare

  • General Shopping Habits

SOPHISTICATED SAMPLING

Sophisticated sampling software enables filters to be applied to participation frequency, volume, product type and completion rates.  This avoids over use of Pilots and over familiarity with testing protocols.

Economy Class

£ 2,440

Entry Level Product Testing Single Product Test

Base Size : 100

Target : Natural fallout of UK adults 18+

Survey Design : Pre-designed product test survey with 2 tailored questions

Delivery : 3 weeks

Output: Datafile csv or SPSS format

Excludes postage; cost based on weight & size of package

Timings include one week’s in-home usage per product tested.

Club Class

£ 3,885

2 or more products Comparison Product Test

Base Size : 100

Target : Natural fallout of UK adults 18+

Survey Design : Pre-designed product test survey with 2 tailored questions + additional comparison Q’s

Delivery : 4 weeks

Output: Datafile csv or SPSS format

Excludes postage; cost based on weight & size of package

Timings include one week’s in-home usage per product tested.

First Class

£ POA

Consultancy & bespoke study design to meet your specific research needs

Base Size : 100 or over​

Target : Specific User Profile

Survey Design : Bespoke design to address specific research questions

Delivery : Based on scale & scope

Output: Datafile csv or SPSS format

excludes postage; cost based on weight & size of package

Additional Paid Services

All Classes
Topline Summary
✓
Full Analysis & Presentation
✓
Verbal Debrief
✓
Re-Packaging
✓
“

LaunchPilot is by far my favourite product testing site. The reminders to fill out surveys are really handy and they are not sent in a really annoying “you need to do this” way. The variety of tests so far have been brilliant and I’ve really enjoyed being a part of the process and fingers crossed this continues for a while. I’m forever telling people about the site and how great it is. I can’t fault it if I’m honest.

LaunchPilot ID 162
“

My personal experience of LaunchPilot is positive. Friendly and efficient with a welcomed dose of humour. The flight tests are clear and concise so that there is no room for ambiguity this makes the reviews enjoyable and very easy to complete.

LaunchPilot ID 1349
“

I think it's a great testing site, I like the products I've tested so far and the testing process is very clear and thorough. I'd love to buy something that has been tested successfully on LaunchPilot, as the quality of the surveys are really top notch.

LaunchPilot ID 1668
“

Love the products I've been given to test for my first product test. Like how easy it is to navigate the site. Enjoying the product testing experience.

LaunchPilot ID 2954