ONLINE PRODUCT TESTING COMMUNITY

​

Whether you have a new product, line extension, formula, pack design or need to validate advertising claims for the ASA, our product testing Pilots are ready to test your product in their home, and complete feedback surveys in rapid time.
 

Pilots have voluntarily signed up to participate in product tests.  Our sophisticated sampling software optimises completion rates, which drives lower sample and postage costs for you. 

​

​

PRODUCT RESEARCH CHALLENGES

​

LaunchPilot provides the ideal service for:  

• Monadic studies

• Comparison studies; benchmark against competition

• Measuring subjective consumer appeal

• Measuring product efficacy

• Identifying your target market 

• Devising and substantiating product claims

• Identifying product or brand position within the marketplace

• Collating evidence based data to satisfy the Advertising Standards Authority 

• Gaining consumer opinions on a specific product or service

• Generating evidence based data to support marketing activity

• Consumer research to support funding applications

​

PILOT PROFILES

Pilots have been profiled on specific topic areas, enabling quicker screening & targeting to invite the correct user onto your product trial.  

​

In addition to demographics we capture profile data on the following categories:

• Haircare, Healthcare, Skincare & Beauty

• Household & Homecare

• Food & Drink

• Technology

• Oralcare

• Petcare

• General Shopping Habits

​

​

SOPHISTICATED SAMPLING

Sophisticated sampling software enables filters to be applied to participation frequency, volume, product type and completion rates.  This avoids over use of Pilots and over familiarity with testing protocols. 

AFFORDABLE PRICING PLAN

Economy, club and first class product testing flights provide a flexible pricing structure to meet varying business challenges, budgets & timings.