OUR PRODUCT TESTING KNOW HOW
ONLINE PRODUCT TESTING COMMUNITY
Whether you have a new product, line extension, formula, pack design or need to validate advertising claims for the ASA, our product testing Pilots are ready to test your product in their home, and complete feedback surveys in rapid time.
Pilots have voluntarily signed up to participate in product tests. Our sophisticated sampling software optimises completion rates, which drives lower sample and postage costs for you.
PRODUCT RESEARCH CHALLENGES
LaunchPilot provides the ideal service for:
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Monadic studies
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Comparison studies; benchmark against competition
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Measuring subjective consumer appeal
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Measuring product efficacy
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Identifying your target market
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Devising and substantiating product claims
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Identifying product or brand position within the marketplace
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Collating evidence based data to satisfy the Advertising Standards Authority
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Gaining consumer opinions on a specific product or service
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Generating evidence based data to support marketing activity
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Consumer research to support funding applications
PILOT PROFILES
Pilots have been profiled on specific topic areas, enabling quicker screening & targeting to invite the correct user onto your product trial.
In addition to demographics we capture profile data on the following categories:
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Haircare, Healthcare, Skincare & Beauty
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Household & Homecare
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Food & Drink
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Technology
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Oralcare
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Petcare
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General Shopping Habits
SOPHISTICATED SAMPLING
Sophisticated sampling software enables filters to be applied to participation frequency, volume, product type and completion rates. This avoids over use of Pilots and over familiarity with testing protocols.
2,440
Economy Class
Entry Level Product Testing
Monadic Product Test
£
Base Size : 100
Target : Natural fallout of UK adults 18+
Survey Design : Pre-designed product test survey with 2 tailored questions
Delivery : 3 weeks
Output: Datafile csv or SPSS format
Excludes postage; cost based on weight & size of package
Timings include one week’s in-home usage per product tested.
3,885
£
Base Size : 100
Target : Natural fallout of UK adults 18+
Survey Design : Pre-designed product test survey with 2 tailored questions + additional comparison Q’s
Delivery : 4 weeks
Output: Datafile csv or SPSS format
Excludes postage; cost based on weight & size of package
Timings include one week’s in-home usage per product tested.
2 or more products
Comparison Product Test
Club Class
POA
Base Size : 100 or over
Target : Specific User Profile
Survey Design : Bespoke design to address specific research questions
Delivery : Based on scale & scope
Output: Datafile csv or SPSS format
excludes postage; cost based on weight & size of package