OUR PRODUCT TESTING KNOW HOW

ONLINE PRODUCT TESTING COMMUNITY

Whether you have a new product, line extension, formula, pack design or need to validate advertising claims for the ASA, our product testing Pilots are ready to test your product in their home, and complete feedback surveys in rapid time.
 

Pilots have voluntarily signed up to participate in product tests.  Our sophisticated sampling software optimises completion rates, which drives lower sample and postage costs for you. 

PRODUCT RESEARCH CHALLENGES

LaunchPilot provides the ideal service for:  

  • Monadic studies

  • Comparison studies; benchmark against competition

  • Measuring subjective consumer appeal

  • Measuring product efficacy

  • Identifying your target market 

  • Devising and substantiating product claims

  • Identifying product or brand position within the marketplace

  • Collating evidence based data to satisfy the Advertising Standards Authority 

  • Gaining consumer opinions on a specific product or service

  • Generating evidence based data to support marketing activity

  • Consumer research to support funding applications

PILOT PROFILES

 

Pilots have been profiled on specific topic areas, enabling quicker screening & targeting to invite the correct user onto your product trial.  

In addition to demographics we capture profile data on the following categories:

  • Haircare, Healthcare, Skincare & Beauty

  • Household & Homecare

  • Food & Drink

  • Technology

  • Oralcare

  • Petcare

  • General Shopping Habits

SOPHISTICATED SAMPLING

 

Sophisticated sampling software enables filters to be applied to participation frequency, volume, product type and completion rates.  This avoids over use of Pilots and over familiarity with testing protocols. 

 

AFFORDABLE PRICING PLAN

Economy, club and first class product testing flights provide a flexible pricing structure to meet varying business challenges, budgets & timings.   

2,440

Economy Class

Entry Level Product Testing
Monadic Product Test

£

Base Size : 100 

Target : Natural fallout of UK adults 18+

Survey Design : Pre-designed product test survey with 2 tailored questions

Delivery : 3 weeks  

Output: Datafile csv or SPSS format

Excludes postage; cost based on weight & size of package

Timings include one week’s in-home usage per product tested.

3,885

£

Base Size : 100 

Target : Natural fallout of UK adults 18+

Survey Design : Pre-designed product test survey with 2 tailored questions + additional comparison Q’s

Delivery : 4 weeks

Output: Datafile csv or SPSS format

 

Excludes postage; cost based on weight & size of package

Timings include one week’s in-home usage per product tested.

2 or more products

Comparison Product Test

Club Class

POA

Base Size : 100 or over

Target : Specific User Profile

Survey Design : Bespoke design to address specific research questions

Delivery : Based on scale & scope

Output: Datafile csv or SPSS format
 

excludes postage; cost based on weight & size of package 

Consultancy & bespoke study design to meet your specific research needs

£

First Class

Additional Paid Services

LaunchPilot is by far my favourite product testing site. The reminders to fill out surveys are really handy and they are not sent in a really annoying “you need to do this” way. The variety of tests so far have been brilliant and I’ve really enjoyed being a part of the process and fingers crossed this continues for a while. I’m forever telling people about the site and how great it is. I can’t fault it if I’m honest.

LaunchPilot ID162
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