What’s a cookie?
A cookie is a small text file that is downloaded on to your device (e.g. computer, mobile phone or tablet) when using a website. It allows the website to recognise your device and store some information about your preferences or past actions. They are widely used in order to provide visitors with a good experience when using the website, as well as to provide information to the owners of the site.
Cookies used on this site
We use the following cookies on our website:
Strictly Necessary Cookies: These are essential cookies, which enable you to move around the website and use its features
Performance Cookies: These cookies collect information about how visitors use the website; for instance, which pages visitors go to most often, and whether they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and, therefore, anonymous. It is only used to improve how the website works. The tool we use most often is Google Analytics. For further information on this tool visit https://support.google.com/analytics/answer/6004245
Functionality Cookies: These cookies remember choices you make to improve your experience, for example; language, text size or cookie banner acceptance. They may also be used to provide services you have asked for, such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites
Third Party Cookies: Some of our website pages use third party services or software, such as maps, online videos or social networking features. Many of these services may set cookies on your device
This information is used by us to profile website visitors, in order to better understand the way in which our website content is viewed by different segments. It is also used, for example, to identify the types of organisations that might be interested in purchasing services from us.
Email Marketing Post-Click Tracking Cookies
These cookies are used to report on the pages that have been viewed by visitors to the site who have followed links from our email marketing campaigns. This analysis helps us to understand additional content that is viewed by the contacts in our database and therefore allows us to improve and tailor future campaigns to those contact’s specific areas of interest.
We use the following cookies:
- Essential cookies.These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to login to secure areas of our website, and to use online forms.
- Analytical cookies.They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
- Marketing cookies.These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences. These cookies also record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website, the advertising displayed on it and communications sent more relevant to your interests.
Third Party Cookies
This site uses Google Analytics which is one of the most widespread and trusted analytics solutions on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content.
Third party analytics tools are used to track and measure usage of this site so that we can continue to produce engaging content. These cookies may track things such as how long you spend on the site or pages you visit which helps us to understand how we can improve the site for you.
From time to time we test new features and make subtle changes to the way that the site is delivered eg: split testing the colours of buttons or the location of specific content. When we are still testing new features these cookies may be used to ensure that you receive a consistent experience whilst on the site whilst ensuring we understand which optimisations our users appreciate the most.
As we sell products and services it’s important for us to understand statistics about how many of the visitors to our site actually make a purchase, request a quote or complete on a transaction, and as such this is the kind of data that these cookies will track. This is important to you as it means that we can accurately make business predictions that allow us to monitor our advertising and product costs to ensure the best possible price.
The Google AdSense and Google remarketing service we use to serve advertising uses a DoubleClick cookie to serve more relevant ads across the web and limit the number of times that a given ad is shown to you. The remarketing cookie will typically stay active for a period of 30 days.
The company also uses business intelligence tools to monitor your use of the site. This tool is called Gator Leads and enables us to provide you with the most relevant information about our products and services. This software enables us to understand your company’s requirements and deliver a better sales experience. The software integrates into our Marketing Automation suite called CommuniGator which we use to send marketing communications to our customers, prospects and suppliers. These are the specific cookies used:
|Cookie Name||Lifespan||Description||Type of Cookie||Intrusiveness / Justification|
|wow.session||Session||IIS Session Code||Essential||ZERO // Standard session cookie served by the web server.|
|wow.snonymousid||2 year||Anonymous Visitor ID||Analytics||LOW // Does not store user data, only stores active menu node over post-back|
|wow.schedule||Session||Load Balance Session Queue||Essential||ZERO // Standard session cookie served by the web server.|
|wow.utmvalues||Session||Stores the UTM values for the session||Analytics||LOW // Does not store user data, only stores active menu node over post-back|
|wow.trackingdata||Session||Encrypted identifier for the session||Marketing||MEDIUM // 1st party cookie which is only used by our CommuniGator integration so GatorLeads knows email contacts visiting website|
|wow.data||2 year||Encrypted email identification||Analytics||MEDIUM // 1st party cookie which is only used by our CommuniGator integration so GatorLeads knows email contacts visiting website|
|ASPXAUTH||Session||Product Authentication into CommuniGator||Essential||ZERO // Authentication cookie served by the CommuniGator product|
|ASP.NET_SessionId||Session||IIS Session cookie||Essential||ZERO // Standard session cookie served by the web server.|
In some cases we may provide you with custom content based on what you tell us about yourself either directly or indirectly by linking a social media account. These types of cookies simply allow us to provide you with content that we feel may be of interest to you.
Several partners advertise on our behalf and affiliate tracking cookies simply allow us to see if our customers have come to the site through one of our partner sites so that we can credit them appropriately and where applicable allow our affiliate partners to provide any bonus that they may provide you for making a purchase.
By continuing to use this site, you are accepting our use of these cookies that make advertising and communications more relevant to you and your interests, and further help us to improve the site.
Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.aboutcookies.org or www.allaboutcookies.org.