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Co-Creation

Today more than ever, companies are embarking on agile co-creation methods to complete & win in the marketplace.

Co-creation processes, such as research spirits, LearningConnect and Consumer Closeness programmes all involve engaging & collaborating with your end consumers.

Launchpad design, recruit and facilitate co-creation sessions that fosters collaboration and deep consumer understanding across multi-functional teams

Research Applications

We conduct co-creation projects that incorporate a range of research objectives typically spanning:

  • Brand Development Studies;

  • Purchase Decision Studies; understanding key decision influencers across different consumer profiles

  • Perception & Attitude Studies; deep dive into the perceptions & attitudes of different consumer profiles

  • Customer Journey Studies; mapping & understanding the full customer journey of different target profiles

  • Proposition Development Studies

  • Media & Marcoms Studies

  1. Enables the consumer voice to be heard throughout the development process; increases confidence that internal decisions & ideas are not being created in a vacuum

2. Provides a rich source of consumer language; learn how needs, challenges and are articulated

3. Allows for direct interaction with consumer profiles and real-time probing of reactions throughout the research day, and understand how to delight them

4. Designed to generate personal commitment and team motivation towards business outcomes and goals – a critical component all too often ignored in traditional processes

5. Allows internal experts to approach the process in a fresh, creative way, and explore strategic directions together

6. Insight collection and analysis both take place in a short / concise timeframe with a consistent project team

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