The Challenge
Mastercard wanted to understand the role of cash, debit and credit cards across varying countries to help drive their internal npd process. They sought to understand the cultural differences across mature and developing markets.
The Solution
Research sprints were ran in Sweden, Moscow Lithuania & UK, and comprised of key internal stakeholders & consumers. Launchpad designed the sprint and sample structure; logistics, recruitment and facilitation in the UK. We led the project in Moscow, Sweden & Lithuania through our partnership network.
The Outcome
A comprehensive understanding of the cultural differences in needs and behaviours & current frustrations with payment methods helped generate a shift in strategy across the global business. The final sprint involved the internal stakeholders using the Moscow method to identify future NPD ideas and ascertain feasibility.
