The Challenge

To design & deliver a product testing programme that spanned 20 categories and several hundred SKUs across 3 key international markets.

The Solution

A standardised survey approach was developed to ensure benchmark capabilities with key milestones to ensure the project timescale was achieved.

Depending on the product type, either in-home or central location tests were conducted.

The Outcome

The client launched multiple own-label products across various categories, all competing with branded and other own-label products, confident their new products matched their required attainment scores.