The Challenge
To design & deliver a product testing programme that spanned 20 categories and several hundred SKUs across 3 key international markets.
The Solution
A standardised survey approach was developed to ensure benchmark capabilities with key milestones to ensure the project timescale was achieved.
Depending on the product type, either in-home or central location tests were conducted.
The Outcome
The client launched multiple own-label products across various categories, all competing with branded and other own-label products, confident their new products matched their required attainment scores.
