BlogInsights Is your marketing plan prepared for changes to HFSS restrictions? As we reported earlier this month, consumers are changing their shopping behaviours towards their choice…Cathy Brown15 June 2022
BlogInsights How price rises are affecting consumer basket spend Purse strings are being tightened significantly due to economic pressures affecting household spending across the…Cathy Brown8 June 2022
BlogNews Launchpad celebrates its 20th Birthday Launchpad Research marked its 20th birthday in May this year. After all the celebrations, team…Cathy Brown30 May 2022
BlogInsights Why do we do statistical analysis? Humans don’t behave in a simple, logical manner – they don’t act as they should.…Cathy Brown10 May 2022
BlogInsights Why is packaging research important? For any product, the packaging is the first point of contact with the customer. This…Brigitte Barrett20 April 2022
BlogInsights Boost your product or brand research with online surveys + eye tracking Most of us are aware, traditional online surveys are a quick and easy way to…Brigitte Barrett13 April 2022